Whether you are fundraising for a school, sports club or charity, ticket sales decide how much you raise. These five tips will help you promote your raffle clearly, reach more people, and turn interest into purchases.
1. Set a clear fundraising goal
Start with a simple target: how much do you need to raise, and what will the money pay for? A concrete goal — new playground equipment, kit for the under-11s, or support for a named charity — gives supporters a reason to buy.
Share that goal on every channel: your tickets, posters, social posts and emails. When people can see the impact of a book of tickets, they are far more likely to say yes. A clear target also lets you track progress and adjust your promotion if sales slow down.
2. Use social media to create buzz
Post regularly in the weeks before the draw. Show the prizes, the cause, and photos of your team selling tickets. Short videos and countdown posts work well.
Ask parents, members and local followers to share your posts. A simple giveaway (“share this post for a free ticket entry”) can widen reach quickly. If budget allows, a small boosted post aimed at your local area can fill gaps your organic audience does not cover.
3. Partner with local businesses
Local cafés, shops and gyms often support community raffles — especially if you offer a mention on social media or space for their logo on your materials.
Ask to leave ticket books or a poster by the till, or to sell tickets at a weekend event they already host. Their customers become your new buyers, and a trusted local name adds credibility to your raffle.
4. Send a short email campaign
Email still converts well for fundraisers. Build a simple list from previous supporters, PTA contacts, club members and newsletter sign-ups.
Keep messages short: what you are raising for, the best prizes, how to buy, and the closing date. One launch email, one mid-campaign reminder, and one final “last chance” message is usually enough. Include a clear link or instructions for ordering tickets.
5. Print flyers and posters that stand out
Physical promotion still matters at the school gate, clubhouse and village noticeboard. Use strong colour, a hero prize image, and the essentials: cause, key prizes, price, and how to buy.
Place posters where your audience already gathers — school reception, changing rooms, local shops — and hand out flyers at matches, fetes and parents’ evenings. Pair print with your online designer tickets so everything looks consistent and professional.
Ready to get tickets in hand? Choose a template, customise your text and logo online, and we will print and deliver full-colour books ready to sell.